The visual nature of Instagram made it especially popular in the fashion industry. But it’s hard to sell over the popular social media channel. A few startups have now developed solutions around the issue: they have made it easier for customers to purchase product over Instagram.
As part of the weekly London College of Fashion Industry Talks, Laura Grigerova of Socialbakers gave a lecture on Social Media in the Fashion industry on Tuesday. Here’s a summary of some insights she provided.
In a previous post of mine, I mentioned that people prefer curation over pure information when it comes to social media. Here’s a few reasons why fashion brands should also be adding curation to their websites.
Quantitiy vs Quality – Why it’s important to develop a social media strategy that involves creating an experience for your followers.
In a recent online article, James Manyika and Michael Chui identified mobile Internet and the Internet of Things as the two most disruptive technologies of the coming decade. Here’s a little summary about these two and some of my ideas about how these could be used in the fashion industry.