The visual nature of Instagram made it especially popular in the fashion industry. But it’s hard to sell over the popular social media channel. A few startups have now developed solutions around the issue: they have made it easier for customers to purchase product over Instagram.

Social Bakers presentation

As part of the weekly London College of Fashion Industry Talks, Laura Grigerova of Socialbakers gave a lecture on Social Media in the Fashion industry on Tuesday. Here’s a summary of some insights she provided.

In a previous post of mine, I mentioned that people prefer curation over pure information when it comes to social media. Here’s a few reasons why fashion brands should also be adding curation to their websites.

Quantitiy vs Quality – Why it’s important to develop a social media strategy that involves creating an experience for your followers.

In a recent online article, James Manyika and Michael Chui identified mobile Internet and the Internet of Things as the two most disruptive technologies of the coming decade. Here’s a little summary about these two and some of my ideas about how these could be used in the fashion industry.