Online pure players face challenges that offline pure players don’t – for instance the inability to try on clothes. Here’s some ways in which online-only brands have started to venture offline.
It’s incredibly important for sales staff to use the right sales techniques – be approachable and friendly, but also not too enthusiastic. Here’s why the lesser of the two evils is probably the stand-offish approach, and why staff should avoid being either.
A little summary of the Drapers Innovation in Fashion Report 2013.
How local delivery services can help companies unite their online and offline points of sale, and help smaller local stores gain competitive advantage.
I attended a talk by Jonathan Chippindale, CEO of Holition yesterday. He spoke about how disruptive technology can be used in a retail context for marketing purposes and about what is most important in developing ‘augmented retail.’ Here’s a summary!
In a recent online article, James Manyika and Michael Chui identified mobile Internet and the Internet of Things as the two most disruptive technologies of the coming decade. Here’s a little summary about these two and some of my ideas about how these could be used in the fashion industry.
Why the guilt of shopping at Primark is eating at me, and why I think people shop there in the first place.
Anna's Thought Bubbles 