Augmented reality has many applications in the fashion industry. This year has seen quite a lot of innovation in the beauty space specifically. Here’s an outline of some developments.

The visual nature of Instagram made it especially popular in the fashion industry. But it’s hard to sell over the popular social media channel. A few startups have now developed solutions around the issue: they have made it easier for customers to purchase product over Instagram.

The last year has seen the emergence of two distinct groups of fashion apps that use the element of discovery: tinder-inspired browsing apps and visual discovery apps. Here’s a short review of some of the biggest ones.

Online pure players face challenges that offline pure players don’t – for instance the inability to try on clothes. Here’s some ways in which online-only brands have started to venture offline.

Dash Hudson

Clothing and accessories make up today’s fastest-growing ecommerce segment. Here are some developments in the Menswear world.

Clueless coset syndrome?

In the spirit of guilt-free consumption, I recently decided to abstain from constantly buying new clothes. It’s not only taught me that I don’t need to constantly update my wardrobe to feel stylish, but it’s also made me become more creative in my outfit choices.

Career Path

Last week five inspiring women came to the London College of Fashion to speak about their careers and gave some tips on how to pursue a career in the fashion industry – here’s some tips that they gave students!

Friendly Shopkeeper

It’s incredibly important for sales staff to use the right sales techniques – be approachable and friendly, but also not too enthusiastic. Here’s why the lesser of the two evils is probably the stand-offish approach, and why staff should avoid being either.

Social Bakers presentation

As part of the weekly London College of Fashion Industry Talks, Laura Grigerova of Socialbakers gave a lecture on Social Media in the Fashion industry on Tuesday. Here’s a summary of some insights she provided.

A little summary of the Drapers Innovation in Fashion Report 2013.