I’m a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing.

I’m German and Swiss and have lived in Zürich, Switzerland for most of my life. London has been my home for nearly two years now and I love it here. I have a background in Psychology and Business Administration and my main interests include fashion branding, e-commerce, ‘augmented retail,’ omni-channel and digital marketing, and all things innovative!

Other stuff about me:

I’m fortunate enough to be able to feed my interests on a daily basis as part of my current role as Marketing & Events Assistant at Decoded Fashion. It’s really exciting!

I like to laugh. A lot. Many people comment on my rather weird & loud laugh..

I watch too many shows. My favourites: True Blood, It’s Always Sunny in Philadelphia, Don’t Trust the B in Apartment 23, Modern Family, etc etc

I hate team sports. But I love Barry’s Bootcamp, Body Attack and going running. So far I’ve completed one 10K run (the BUPA 10’000), and hope to attempt a marathon one day. Next run on my list: Electric London in April!

I believe in karma. If you’re not a good person, it’s gonna come back to bite you in the you-know-where.

I hope you like my blog!

Nothing great in the world has ever been accomplished without passion.

– Georg W.F. Hegel

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Note: The images used in this blog are not all my own – when an image is not mine, I credit the source either under the image or at the bottom of the blog article. The opinions expressed in this blog are my own and do not reflect the opinions of the London College of Fashion or any other company or institution that I am associated with.